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The Japanese music market may be increasingly resistant to international repertoire, but that isn't stopping Girls' Generation. The Korean girl group is hoping to turn huge YouTube buzz into sales in Japan and other international markets.
Known as So Nyuh Shi Dae, or SNSD, at home and as Shoujo Jidai in Japan, the nine-member pop group has become a most-viewed regular on YouTube. Its kitsch videos for songs including "Gee" and "Hoot" have racked up 30.1 million and 5.9 million views, respectively.
The Japanese music market may be increasingly resistant to international repertoire, but that isn't stopping Girls' Generation. The Korean girl group is hoping to turn huge YouTube buzz into sales in Japan and other international markets.
Known as So Nyuh Shi Dae, or SNSD, at home and as Shoujo Jidai in Japan, the nine-member pop group has become a most-viewed regular on YouTube. Its kitsch videos for songs including "Gee" and "Hoot" have racked up 30.1 million and 5.9 million views, respectively.