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On July 27th, Lee Sooman, the Chairman of SM Entertainment, stated that Kpop is increasing in popularity around the world, but it needs a kick to further place it on a higher pedestal.
In order to do this, a new way to distribute music, such as iTunes, is needed for the music market. It would not just include music purchases but also allow music to be downloaded for free. This would allow a new kind of advertising for Kpop groups and their companies.
Lee Sooman expressed this after receiving an award for allowing Hallyu to spread throughout Asia. SM Entertainment was able to spread Kpop's wings with highly successful groups like TVXQ and SNSD. Those wings were shown off during the craze for SM Town in France.
Lee Sooman further commented that idol groups are not just being promoted through music shows and concerts. Sites like Facebook and Youtube are useful tools in further advertising.
Furthermore, he also stated that free downloading of Kpop music will prevent illegal downloads. By allowing for example, SNSD's new song to be downloaded for free during the next 2 to 3 months after being released will become beneficial marketing for SM.
Lee Sooman also recommended that Korea build the foundations for an international Hallyu school that would invite foreigners to learn the Korean language and be informed on Korean popular culture.
Source: Hani
Credit: Koreaboo
On July 27th, Lee Sooman, the Chairman of SM Entertainment, stated that Kpop is increasing in popularity around the world, but it needs a kick to further place it on a higher pedestal.
In order to do this, a new way to distribute music, such as iTunes, is needed for the music market. It would not just include music purchases but also allow music to be downloaded for free. This would allow a new kind of advertising for Kpop groups and their companies.
Lee Sooman expressed this after receiving an award for allowing Hallyu to spread throughout Asia. SM Entertainment was able to spread Kpop's wings with highly successful groups like TVXQ and SNSD. Those wings were shown off during the craze for SM Town in France.
Lee Sooman further commented that idol groups are not just being promoted through music shows and concerts. Sites like Facebook and Youtube are useful tools in further advertising.
Furthermore, he also stated that free downloading of Kpop music will prevent illegal downloads. By allowing for example, SNSD's new song to be downloaded for free during the next 2 to 3 months after being released will become beneficial marketing for SM.
Lee Sooman also recommended that Korea build the foundations for an international Hallyu school that would invite foreigners to learn the Korean language and be informed on Korean popular culture.
Source: Hani
Credit: Koreaboo
